![]() ![]() We hope that will continue to shine in our work. At Lemonly, we truly believe in embracing and celebrating our differences. From the tone of the copy to the style of the illustrations: It’s all crafted to give you a glimpse at who an organization aspires to be. In many ways, a company’s content is the outward representation of who they are. Select from premium Infographic Character Design of the highest quality. Diverse representation and inclusive design are areas we’ll continue to push ourselves-and our clients-to improve. Find Infographic Character Design stock photos and editorial news pictures from Getty Images. Here are a few character iterations created during the workshop: Visual Resumes- CV That Instantly Gets Noticed. Timeline Infographics Tell Your Story in a Chromonological Way. Visual Infographics More Visuals Less Text. Take a look at the process some of our designers used while working through the 90-minute workshop: Check out our article What Is Data Visualization: Brief Theory, Useful Tips, and Awesome Examples. Seriously.) Referencing the article and her examples, we decided on the prompt: Using an existing character we’ve already illustrated, create three diverse iterations of the same character.ĭesigners were encouraged to use real photos of real people for inspiration. Jennifer Hom of Airbnb wrote a fantastic case study about her focus on inclusion and diversity while creating Airbnb’s new illustration style. But in doing so, we’re not accurately representing the world we live in, full of people of diverse ages, races, genders, abilities, cultures, and families.Įnter our latest creative workshop. Creating “commercially acceptable” illustrations often puts designers in the delicate position of having to depict humans without offending anyone. In trying to make great illustrations while meeting the needs of our clients, designers often veer on the side of being too vague-using a “default” human aesthetic that paints a picture of just one type of person. ![]() Why? Honestly, because it’s something we need to be better at. In our latest monthly creative workshop (learn more about that here ), we decided to exercise and improve our decision-making process in one very important area: diversity and representation in our illustrations. Whether it’s a snackable bit of microcontent, a full-sized infographic, or a complex design system, we designers are constantly making small decisions about the visual direction of a piece that have big implications. The majority of this infographic is based on illustration and the standard is high enough to support the piece successfully.Īn interesting representation of the archetypes with the characteristics distilled and presented in an engaging manner.Ī high score for a pleasing infographic that offers thought and consideration into how the information has been presented to represent its theme.At Lemonly, we work with a variety of brands who each have very different visual identities. All the content is clear and easy to read. ![]() The typography represents the movie posters and again has much thought and consideration to express the meaning of each archetype. A lot of consideration and effort has been poured into each of these ‘posters’. Each individual archetype is designed in the style of a movie poster to reflect the reference to screenwriting. The design has a strong header that gets attention and delivers the title immediately. With a focus on screenwriting the content offers a breakdown of each archetype with their motto, goals, strengths and weaknesses. Rebels, Rulers and Magicians, Oh my! A guide to character archetypes infographic from Point Park University highlights the 12 archetype. ![]() Carl Jung defined 12 primary archetypes that are timeless representations of humanity and therefore find their way into all storytelling. Traditionally, storytelling has been the exclusivity of the writer and marketers are borrowing their traditional storytelling techniques to enable them to craft better copy for their clients.Īrchetypes are a fundamental feature of a story and every narrative has them. A brand can be perceived as authentic (another huge buzzword) if they are honest and transparent about their business and their motives by ‘lifting the skirt’ and showing the world what they are made of. The term ‘storytelling’ is a huge current trend in online marketing. ![]()
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